Privacy Policy — BLOOM: Word Garden

Effective date: 14 October 2026 · applies to BLOOM: Word Garden 4.4.0 and later

BLOOM: Word Garden ("BLOOM", "the game") is a free word puzzle game for children and adults, made by 7By. Contact: contact@7by.in. This policy explains what information the game uses, where it goes, and the choices you have.

In short

BLOOM has no accounts, no sign-in and no registration. 7By does not run servers that receive your game data, and we do not collect your name, email address or phone number. Your progress and coins stay on your phone. BLOOM shows ads from Google AdMob, and the AdMob software in the app collects some data as described under “Advertising”.

Age question

The first time you open BLOOM it asks for your year of birth. The year is not stored — the game keeps only an age group (under 13, 13–17, or 18 and over, plus whether you are under 16) on your phone, and uses it only to choose the right kind of ads. It is not sent to 7By.

Game data on your phone

Your coins, coin history, levels, stars, XP, achievements, garden plants and settings are saved only in the app’s storage on your phone. They are not sent to 7By. Uninstalling BLOOM, or clearing its storage in Android Settings → Apps → Bloom, deletes them permanently. Coins are free game points: they have no cash value and cannot be bought, sold or exchanged.

Daily rewards and the clock

Daily coins reset at midnight in your phone’s time zone. BLOOM uses your phone’s clock, corrected by the time reported by Google’s connection-check server (see “Internet connection”).

Daily reminder (optional notifications)

Reminders are off unless you turn on Settings → Daily reminder. Android then asks for permission to show notifications. If you agree, BLOOM schedules at most one reminder a day at 9:00 AM on your phone. The reminder is created on the phone itself — no server, no push-notification service and no data leaves your phone for it. Turn it off in the same switch at any time; pending reminders are cancelled immediately.

Internet connection (BLOOM is online-only)

BLOOM needs a working internet connection for every player: puzzles, rewards and ads pause until the connection is back. To confirm the connection is real (not just Wi-Fi without internet), the app sends a small request to Google’s public connection-check address (www.google.com/generate_204) when it starts, when it returns from the background, before rewards, and about every 30 seconds during a puzzle (less often elsewhere, never while the app is closed). The request carries no game data, no account and no identifier; like any internet request it reveals your IP address to Google, which also provides BLOOM’s ads. The time in Google’s reply is used to correct the phone’s clock for daily rewards. 7By runs no game server, so this is a connection check only — it does not send or store your progress anywhere.

Advertising

BLOOM is free and shows ads from Google AdMob (the Google Mobile Ads SDK): a banner on the home screen and, for players aged 13 and over only, optional rewarded ads (watch an ad to receive 50 coins, up to 5 times a day — never required) and an occasional full-screen ad between puzzles. To show and measure ads and to prevent fraud, the Google Mobile Ads SDK may collect and process your IP address and approximate location, device and app information, ad interactions, diagnostic information, and — for players aged 13 and over — your device’s advertising ID. Google uses this data as described in its policies: How Google uses information from sites or apps that use its services.

Consent. Where the law requires it (for example in the EEA, the UK, Switzerland and some US states), BLOOM shows Google’s consent message before personalised ads, and you can change your choice later in Settings → Ad privacy choices. You can also reset or delete your advertising ID in Android Settings → Google → Ads (or Privacy → Ads).

Children and players of unknown age. If the player is under 13 or does not answer the age question, every ad request is marked as child-directed and as under the age of consent. Google then does not use or send the advertising ID, shows no personalised (interest-based) ads or remarketing, and limits ads to those suitable for children (maximum ad content rating G). These players see only the home-screen banner: no full-screen ads and no rewarded ads. Players aged 13–15 are also marked as under the age of consent. BLOOM uses only a Google Play Families self-certified version of the Google Mobile Ads SDK.

Children

BLOOM is designed so children can play without giving 7By any personal information: there are no accounts, no chat, no sharing of personal information with other players, and no email. The only third party that receives data while a child plays is Google: AdMob ads in the child-directed mode described above, and the identifier-free connection check described under “Internet connection”. Parents or guardians with questions can contact contact@7by.in.

What 7By receives

None of your game data. If you email us, we receive your email address and message and use them only to reply; we delete the correspondence when it is no longer needed.

Security, retention and deletion

Data on your phone is protected by Android’s app storage. AdMob communication uses encrypted connections (HTTPS). Because 7By holds no account or game data about you, there is nothing for us to delete; you delete your BLOOM data by uninstalling the app or clearing its storage. Data held by Google is governed by Google’s policies and controls.

Your rights

Depending on where you live (for example under the GDPR, UK GDPR, CCPA/CPRA, COPPA or India’s DPDP Act) you may have rights to access, correct, delete or object to the use of personal data, and to withdraw consent. For ad-related data use the controls above or contact Google; for anything else contact contact@7by.in.

Changes

If this policy changes, we will update the date at the top and the text in the app.